Hi! I'm Liz.

If you know me, you know I'm as OBSESSED with safe skincare as I am with real food.

The two go hand in hand, because, like our food, what we put on our skin ends up inside our bodies. 

Our skin is our largest organ, and it absorbs what we put on it - so we need to be as conscientious about our food as we are about our skincare and makeup.

So if our skin actually absorbs what we put on it, then why are so many downright dangerous ingredients lurking in Big Cosmo's products? I'll tell you why: because the United States has virtually NO REGULATIONS surrounding what can go in to the products we use every day.

While the "organic" standard places strict guidelines on the food we eat, there are no similar rules when it comes to cosmetics. Most cosmetics companies use known toxins, as well as raw materials contaminated with high levels of heavy metals, without so much as a warning label.

While I advocate the use of the safest skincare possible - I'm talking natural oils and extracts - I know that makeup is a MAJOR exception for most people. Until now, there hasn't been a high-performing, safer makeup brand that actually pays attention to ingredient safety, toxicity reports, and independent testing.

Enter Beautycounter.


We deserve better. Let's do something about it!

I’m partnering with Beautycounter to make real change.

Beautycounter has banned more than 1,500 ingredients from appearing in their products. They are leaders in the industry, setting a new health and safety standard.

At the same time, Beautycounter products perform as well, if not better, than any other I've tried.

Yet I didn’t choose to recommend Beautycounter simply because of their excellent products or eye toward safety, transparency, and independent testing. I also deeply respect the action they're taking in Washington - meeting directly with legislators to discuss reforming current laws (or lack thereof) governing the largely unregulated cosmetics industry.

It's not every day a company asks to be officially held to a higher standard

Better still, Beautycounter supports 3 non-profit organizations that are working hard to reduce chemical exposures.

Watch this short video to learn more.

Now, let’s talk about the products!

Beautycounter places the highest value on product safety, but product performance doesn't suffer for this commitment. For those who just can't make the über natural stuff work, their makeup is safer than any other high-performing brand out here.

(Watch THESE application videos to see the products in action!)

The truth is, when it comes to the perfectly natural stuff (think beet powder pigments and all-organic extracts), some performance is sacrificed. Ideally, we'd all go totally natural - but this is the real world, and I respect the desire to purchase high-performing makeup that works like the famous brands.

Here's where Beautycounter's commitment to transparency comes in. Beautycounter uses both synthetic and organic ingredients to achieve high performance; but they never compromise on the safety of the ingredients.

Beautycounter has a first-of-its-kind rigorous ingredient screening process that includes data evaluation for skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure and beyond. They test their color cosmetics for metals - every. single. batch.

Beautycounter uses the Environmental Working Group's database to screen ingredients - the EWG is a major ally for anyone looking to clean up their cosmetics.

Beautycounter's products are high-performing, safer, less toxic, formulated intelligently, and marketed transparently. There will never be a perfect makeup. But Beautycounter is as close as it ge

In addition to makeup, Beautycounter also has skincare products, shampoo, a kid's care line, and more. If you're in need of safer products, they've got you covered head to toe.

[ess_grid alias="beautycounter"]


  • 1

    Become a customer

Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter.

  • 2

    Join as a “Band of Beauty” member

Your $25 Annual Membership Includes:


Make sure that “Liz Wolfe” is listed as your mentor. I offer support and am always here for you!

  • 3

    Are you passionate about our mission and ready to spread the word?

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices.

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company (not an MLM), we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you will earn right back!).

This is the right time to join Beautycounter! We are growing fast - we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you in how to educated others and run a successful business!

I advocate the most natural, non toxic skin and body care possible. Ideally, we'd all just use water, a few nourishing oils, and a good dose of self-love. But I know most of us need to make a compromise or two from time to time - and that's why I recommend Beautycounter.

We truly couldn't ask for a better option.


PS: read on for some shocking details on the regulation of cosmetics in the USA.

It's been a long, long time since we held the cosmetics industry accountable.

Europe is aware of the dangers...

...why aren't we? And to make things worse, only about 10% of the 10,000 chemicals commonly found in personal care products have ANY safety data.

Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses.

The study also noted that children are especially susceptible to heavy metal accumulation and therefore shouldn't play with makeup. Just think of what our kids could be exposed to just by playing "dress up."